How Technology Is Transforming Sports: FAVBET Tech at SBC Summit Ukraine 2025
SBC Summit Ukraine 2025 became the largest industry event of the year, bringing together nearly 700 participants and more than 50 speakers from various fields — from sports business to technology, media, and the public sector. Participants discussed the challenges of sports marketing, shifts in brand perception, technology integration, the growing influence of analytics, and the role of social responsibility in promoting sports projects.
FAVBET Tech served as the event’s technology partner and took part in the key discussion panel “Tech & Move: How Innovation Accelerates Sports.” During the panel, industry experts shared insights on the practical application of technology in sports — from enhancing training efficiency to creating new formats of fan engagement.
Photo: SBC Summit Ukraine 2025
Photo: SBC Summit Ukraine 2025
Artem Skrypnyk, CEO of FAVBET Tech, shared the team’s experience in developing mathematical models for predicting sports events and integrating tech solutions into the company’s products. “Sport is becoming increasingly tech-driven, and the key task now is to strike the right balance between the desire to implement as many innovations as possible and the pursuit of truly effective solutions,” said Artem Skrypnyk.
Kseniia Tiurikova, Communications Director of the FAVBET group of companies, focused on the social role of business in sports. She spoke about FAVBET Foundation projects, which include first aid training for athletes, support for veteran initiatives, and IT programs for children.
“As part of the joint initiative by FAVBET Foundation and FAST, more than 200 Ukrainian Olympians and coaches have already been trained to respond in critical situations. Over the next year, we plan to train another 1,800 members of the sports community. These are skills in bleeding control, CPR, and responding to unconsciousness — everything that can save lives,” said Kseniia Tiurikova.
Photo: SBC Summit Ukraine 2025
Denys Yakymov, Marketing Director at FAVBET, also spoke at the summit, discussing the transformation of fan experience in the digital age — through mobile platforms, entertainment solutions, and personalized content. According to him, it is at the intersection of technology and creativity that new formats are born, shaping a new generation of fans.
Photo: SBC Summit Ukraine 2025
SBC Summit Ukraine 2025 clearly demonstrated that the future of sports marketing is being shaped today — through technology, openness to change, and awareness of social context. As the event’s technology partner, FAVBET Tech consistently integrates these principles into its products, supporting the development of the sports industry in Ukraine.